MORE THAN JUST HATS.
We started Lies to make ridiculously good Australian hats. Somewhere along the way, it became about something much bigger.
A LITTLE HAT BRAND FROM NEWCASTLE.
Lies started with a pretty simple idea: make hats people actually want to wear.
Take the weird, funny and iconic parts of growing up in Australia and turn them into something you could chuck on your head.
Fairy bread. Sausage sizzles. Troopys. Kookaburras. Surf trips. Backyard beers.
Then Lies started growing.
And we realised the more this little brand grew, the more good we could do with it.
MEET THE LEGENDS AT AVENUE.
Behind thousands of Lies orders is an incredible team right here in Newcastle.
Avenue creates meaningful work opportunities for people with disability.
Today, their team plays a genuine role in keeping Lies moving.
Packing your orders
Preparing products
Getting hats out the door
Helping Lies grow
THEY'RE NOT JUST BEHIND THE SCENES.
THEY'RE PART OF LIES.
HEAR IT FROM CHARLIE.
This has become one of the parts of Lies we're proudest of.
worth of work provided through our partnership with Avenue.
And counting ↑THIS IS WHAT ACTUALLY MATTERS.
$54,000 is a number we're incredibly proud of.
But the people behind it matter a whole lot more.
SEE WHAT HAPPENS BEHIND YOUR ORDER.
Meet some of the people helping keep Lies moving.
We're ridiculously proud to work alongside the Avenue team — and we want everyone who supports Lies to be proud of it too.
IT STARTS WITH ONE HAT.
When Lies grows, there's more work to do. That's what makes every order part of the bigger picture.
BUILT IN NEWCASTLE.
Lies wasn't created in a boardroom.
It started small. One idea. One hat. Then another.
Markets around Newcastle. Orders packed one by one. People telling their mates.
Customers coming back for their second, third and slightly concerning tenth hat.
Somewhere along the way, a community formed around this weird little brand.
Today our hats travel all over Australia and beyond.
But Newcastle is still home.
AUSTRALIAN THROUGH & THROUGH.
We're not trying to build another generic surf brand.
We want Lies to feel like Australia.
Not because we slap an Aussie flag on everything. Because you can feel it.
Fairy bread belongs on a hat. So does a sausage sizzle. Apparently so does a beer bottle opener.
We're just the legends willing to make them.
WORN BY 52,000+ LEGENDS.
Beaches. Road trips. Pubs. Festivals. Backyards. And probably a few places our hats shouldn't have ended up.
Thanks for taking us with you.
WE'RE ONLY GETTING STARTED.
We want to build Lies into an unmistakably Australian brand recognised around the world.
One day we want someone in Newcastle, Sydney, London, New York or Tokyo to spot one of our hats and immediately think:
But we want to build it our way.
Make original stuff. Make people laugh. Support our community. Create opportunities. Work with good people.
And see just how far a little hat company from Newcastle can go.
Because the bigger Lies becomes, the bigger the impact we can make.
Every order helps us keep building, creating and working alongside the legends who help make Lies happen.
Thanks for backing us.
Built for something bigger. 🇦🇺