Lies Collective Wholesale
Australia’s Most Irresistible Hats
Top quality corduroy. Iconic Aussie designs. Collectible hats loved by 45,000+ Aussies and stocked in 80+ stores nationwide.
From surf shops to boutiques, Lies hats are proven to stand out and sell through.
These aren’t products that sit on shelves - they get picked up, tried on, and talked about.
Why Lies Sells Off Shelves
Retailers don’t stock Lies because they need another hat brand. They stock Lies because our designs stop people, spark conversation, and convert browsers into buyers.
Original Aussie-inspired designs customers instantly connect with and remember.
Premium materials and craftsmanship your customers can feel the moment they pick one up.
Our iconic Aussie designs stop customers in their tracks and create instant shelf appeal.
The perfect grab-and-go purchase for gifts, holidays and last-minute add-ons.
Customers rarely stop at one - many come back to collect multiple designs.
Retailer Economics
A premium-feeling product with pricing power, healthy margins, and repeat purchase potential.
Healthy wholesale margins built for profitable sell-through.
Customers happily pay premium pricing thanks to the standout quality and branding.
New drops and collectible designs keep customers coming back.
How To Get Started
Choose your preferred way to start stocking Lies.
Choose from our proven best sellers and newest drops.
Get stocked and start moving one of Australia’s most irresistible hat brands.
Frequently Asked Questions
Start small, test what sells, and reorder with confidence.
Typically 2-5 business days from Newcastle NSW.
We can recommend the best opening order based on your store.
Best Sellers
Start with our proven top performers — the hats retailers consistently reorder first.
Retailer Proof That Sells Itself
Real stockists. Real shelves. Real proof that Lies performs in retail.
Ready To Stock Lies?
Join 80+ retailers stocking one of Australia’s fastest-growing lifestyle brands.