Behind The Brand

Behind the Brand.

At Lies Collective we recognise that the world is full of exaggerations, mistruths, and downright lies. Sometimes it’s hard to know when the people around you are leading you on. Heck, we might even lead you on a bit. But we just have one rule here at Lies and that is we never lie about the quality of what we make. Our quality sustainable clothes celebrate catching a vibe, surfing, skating and skiing as well as loving others, and the planet.

Meet Charlie.

Charlie is a Newcastle born and bred legend who surfs every break in town and has been recognised as one of the leading surfers across Australia. At just 21, Charlie has shredded every big set in 74 countries and doesn’t see himself stopping anytime soon. Well, this is all a lie, but the truth is that his love for travel has exposed him to some of the best styles in the world – styles that make Lies a legend.

Sustainable Efforts 🪴

Unlike traditional brands that pump out clothing in large quantities, we have chosen a different path. Our commitment lies in creating limited editions and small-scale production runs (50 of each design on average), allowing us to dedicate time and attention to every garment we make. This intentional approach ensures that each piece is accurately crafted, resulting in exceptional quality and attention to detail.

Manufacturers Cont.

By avoiding mass production, we reduce waste and promote a more sustainable fashion industry (This is why you never see Lies on sale and most of our things sell out in a day). Our focus on producing in smaller quantities not only minimizes excess inventory but also enables us to be more responsive to our customers' needs, this is why Lies has developed such a strong community!